What is home staging?
Home staging is a real estate marketing technique that involves preparing and decorating a property to make it more attractive to potential buyers.
Why does it work?
Studies show that:
- Properties with home staging sell up to 50% faster
- They can achieve prices between 5% and 15% higher
- Professional photos attract more viewings
Basic techniques
1. Depersonalization
Remove personal items so buyers can imagine themselves living there.
2. Organization
An organized space looks bigger and brighter.
3. Lighting
Open curtains, turn on lights and use mirrors to expand the space.
4. Neutral colors
White and beige tones appeal to everyone and make the space brighter.
5. Cozy details
Cushions, plants and small details make the space warmer.
Before and after
Home staging transformations can be impressive even on modest budgets. Often you don’t need to buy new furniture, just redistribute existing pieces.
Virtual home staging
Today there’s also virtual home staging, where photos are digitally modified to show the potential of the space. It’s especially useful for empty properties.
Investment vs. return
The cost of home staging is usually minimal compared to the benefit it brings in time and sale price.
At Fincas Aguilar & Vilalta we offer home staging advice to our selling clients.